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Research papers

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Christopher Harms, Luis Freile, Marc Zörnig
Company: SKOPOS
November 11, 2018
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Citation

Harms, Freile and Zörnig (2018a, November 11). AI meets CX. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ai-meets-cx-9437


Research papers

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
September 22, 2016
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Citation

Schmidt and Winkler (2016a, September 22). User experience: Testing in the digital age. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/user-experience-testing-in-the-digital-age


Research papers

Porsche research rally

The amount of user-generated content (UgC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Martin Einhorn, Michael Löffler, Olaf Hofmann
Companies: SKOPOS, Porsche AG
November 6, 2012
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Citation

Einhorn, Löffler and Hofmann (2012a, November 06). Porsche research rally. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/porsche-research-rally


Research papers

Intercultural consumer research

The presentation summarises problems of intercultural marketing research in terms of the emic - etic distinction well known in cross-cultural research.Examples show the importance to start cross-cultural marketing research from the native consumer's...

Catalogue: Consumer Insights 2005
Authors: Markus Paul, Olaf Hofmann
Company: SKOPOS
November 15, 2005
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Citation

Paul and Hofmann (2005a, November 15). Intercultural consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intercultural-consumer-research


Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003
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Citation

Noyce, Menti and Hofmann (2003a, January 26). Txt msg surveys . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/txt-msg-surveys-


Research papers

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Olaf Hofmann, Christian Stamov Ronagel
Company: SKOPOS
February 3, 2002
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Citation

Hofmann and Ronagel (2002a, February 03). That's where ads are at . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/that-s-where-ads-are-at-